Google Inc. had big plans for AdMob when it acquired the mobile ad network for $750 million in stock in 2009 and now it’s opening up the platform for Windows Phone 7.
The company rolled out out a beta SDK (software development kit) for Microsoft Corp.’s Windows Phone 7 to give developers a path to start integrating its ad products into applications for the young operating system.
AdMob currently reaches more than 50,000 applications across Apple Inc.’s iOS, Google’s Android and Hewlett-Packard Co.’s webOS, Mark Schaaf, director of engineering on mobile ads at Google, wrote in a blog post announcing the news.
The SDK gives developers a mechanism to bring AdMob’s inventory into their apps and determine what types of ads will be displayed. Formats include text, banner and a variety of post-click actions that, for example, could lead users to an app store.
“We have also taken steps to customize the ad experience for the look and feel of the Windows Phone 7 platform and make it easy for users to return to their application after engaging with the ad,” Schaaf wrote.
With the new SDK for Windows Phone 7, Google is also updating its SDKs for iOS and Android to offer greater support for HTML5-based ad units and full-screen interstitial formats for tablets.