Microsoft has confirmed that the Windows Phone 7 Marketplace has reached 10,000 apps, and it’s done so faster than any other app store.
“The torrid pace of app creation for Windows Phone continues to amaze me – and should give everyone with a phone good reason to smile,” Microsoft’s Michael Stroh wrote on the Windows Phone blog.
Reports that Microsoft had reached this milestone first emerged over the weekend. According to data cited by Pocketnow, Microsoft reached the number by speeding up its app approval process, allowing roughly 1,200 apps in the store a week, versus the previous rate of 1,000 each week.
Pocketnow said it took Apple 4.7 months to get 10,000 apps in the App Store, and it took the Android Market 11 months. Palm’s Web OS store launched 15 months ago and it has grown at a much slower rate; the store has just 5,000 apps. The Windows Phone 7 Marketplace, on the other hand, reached 10,000 apps in just 4.5 months.
“What explains the Marketplace’s early success? One likely reason… is Windows Phone’s novel design, which gives app makers a lot of interesting creative options,” Stroh continued. “Apps just look better than they do on other phones.”
Stroh also said that another factor in the store’s growth is the “vast army of developers that Microsoft has rallied around the world – some 25,000 to date.”
Although the Windows Phone 7 Marketplace is growing quickly, it still has a lot of catching up to do if it wants to take on iOS or Android. The Android Market reportedly tops 200,000 apps, although Google has not confirmed this figure. Apple confirmed late last year that the App Store has more than 300,000 apps. At this point, the App Store remains the largest source of apps.