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Monthly Archives: August 2011

Millennial Media: Android rules in July, Windows Phone 7 growth is big


Summary: Ad impressions in July show Android is kicking all other mobile platforms to the curb, but Apple is still the number one OEM.

Millennial Media is one of the largest ad networks in mobile, and its monthly stat shot is an indicator of who is doing what in mobile. The July report shows some interesting numbers that indicate the state of the mobile space.

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Android retains the number one position among mobile platforms for the eighth consecutive month with 61 percent of all ad impressions served. Apple’s iOS was the next most used mobile platform with 21 percent of impressions. Apple is still the number one mobile manufacturer with 26.45 percent of the market and Samsung number two with 19.11 percent. Note these numbers are based on ad impressions served during the month of July 2011 and not device sales.

Windows Phone 7 generated only 2 percent of ad impressions during the month, but encouragingly had a 71 percent increase month-over-month. The indicates that more of these phones are in the market each month, and with Mango due to launch soon WP7 could be poised for good growth.

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While tracking the number of ad impressions paints a good picture of activity, it is important for developers to follow the money. Things stack up differently when ad revenue is tracked by platform with Android nudging iOS for the top spot but by only five percent. These two platforms accounted for a whopping 91 percent of ad spends, with RIM’s BlackBerry a distant third with only 7 percent.

Soure: http://www.zdnet.com/blog/mobile-news/millennial-media-android-rules-in-july-windows-phone-7-growth-is-big/3933

 
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Posted by on August 26, 2011 in Android, Apple, Windows Phone 7

 

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Windows Phone 7 reaches 30,000 app milestone


It may have had some pretty major snags so far, but developers are still willing to rally behind Windows Phone 7.

No doubt Microsoft has been flexing its muscles with the countless developers it was worked with on Windows computer programs before, but nevertheless, the number of apps available for the company’s big push to the mobile market is impressive.

After just around eight months, there are now 30,000 apps in the Windows Phone marketplace, according to a post on the Windows Phone Developer Blog.

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That puts it in line with the rate of app growth on the iPhone, way back in the day, and it signifies a rate of two times what Android saw in its first eight months on the market.

Where Windows Phone has the strongest potential and arguably the most unique competitive advantage is in gaming. Because of its integration with Xbox Live, players are able to socialize and connect with their mobile games on Windows Phone in a way that just simply isn’t possible on the iPhone or Android.

Microsoft will soon be releasing the huge, sweeping “Mango” update headed to Windows Phone, saying it could revolutionize the way the world interacts with their smartphones.

Among the changes are shying away from the traditional “download a million apps and use them independently” mindset, and instead incorporate all of the most popular apps into the software of the phone itself. So, wanna check movie times? How about that train schedule? What’s in my Netflix queue? Microsoft wants all of these kinds of questions to be answered in the same, universal navigation of the device.

That update is coming later this year, which could be a reason for why consumers are shying away from buying a Windows Phone device today.

But it’s not exactly like everything was smooth sailing before the update was announced. In fact, Microsoft had a devil of a time rolling out a very minor update at the beginning of 2011. It took months of delays, apologies, and unmet rollout promises before Microsoft was finally able to deliver that.

Additionally, the company completely failed on its marketing message, hitting on features that were already commonplace on Android and the iPhone, making Microsoft seem way out of touch, instead of focusing on what actually made WP7 unique and special.

All that being said, however, there is one other huge thing in Microsoft’s favor – the newly minted alliance with Nokia. By next year, there will be numerous new handsets from Nokia, which has faltered lately because of its rigid software but has always been admired for its design and manufacturing of hardware, running on Windows Phone software.

In other words, there are a lot of huge changes coming to Windows Phone, but the question on everyone’s mind is whether or not Microsoft has already sealed its own fate with its poor handling of the operating system so far. Only time will tell.

Soure: http://www.tgdaily.com/mobility-brief/58068-windows-phone-7-reaches-30000-app-milestone

 
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Posted by on August 26, 2011 in Microsoft, Windows Phone 7, WP7, Xbox Live

 

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Windows Phone 7.5 (Mango) to Support Micro HDMI


One of the key missing elements in the initial Windows Phone 7 release was HDMI support.  The platform was perfectly capable of supporting video recording with minimum requirements; however, it did not provide an easy way to share that content with a nearby HDTV device.  However, that is changing with the Acer M310.

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The new device will feature both the new Windows Phone OS – code named Mango – complete with accompanying micro HDMI output (a feature that can also be found on several Android handsets).  According to reports, the upcoming HTC Eternity, another Windows Phone device, will also come with the micro HDMI port, as well as DLNA wireless sharing.

According to a blog by Windows Phone NZ, the Acer M310 was shown in prototype at their recent Tech Ed conference.

“It looks like a good basic handset overall with a black shiny look and bevelled edges.  This handset has something we haven’t seen on Windows Phone handsets before – video output to HDMI.  It also includes DLNA support to play over Wi-Fi to a network connected TV, Xbox, or other DLNA supported device.  Other features on the Acer M310 look similar to many existing Windows Phone 7 handsets – such as 8GB storage capacity.”

The blog goes on to say that production for the new device is nearing finality, which means we should have more information, including possible release dates and locations, soon.  As for other Windows Phone 7.5 devices, they’ll have the capability, so it will be up to the handset manufacturers to provide the output.

Soure: http://www.sellmymobile.com/blog/windows-phone-7-5-mango-to-support-micro-hdmi/

 
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Posted by on August 26, 2011 in Mango, Windows Phone, Windows Phone 7

 

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How to unlock your Windows Phone 7


Owners of Windows Phone 7 devices are like owners of any other device. Many want to muck around their phones and find a way to unlock them. Here are some tips about how you can accomplish that.

1. Become a registered developer. Developers are allowed to unlock their phones.

2. Become a student if you aren’t one already. You can unlock your phone for free if you have an email address that ends in .edu.

3. Obtain the Chevron utility when it is released. Keep your eyes peeled on Google for a utility called Chevron. When it’s released you should be able to unlock your phone for free.

Windows Phone 7 owners have a number of options available to them to unlock their phones. Hopefully one of these will work well for you.

Source: http://www.itworld.com/mobile-wireless/196561/how-unlock-your-windows-phone-7

 
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Posted by on August 25, 2011 in Windows Phone 7

 

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WebOS developers move to Windows Phone 7


Free development tools and phones to come over
Microsoft claims that more than 500 developers have Emailed Microsoft about taking them up on their offer to become a Windows Phone 7 developer. Apparently, if you are a WebOS published developer, you could Email Microsoft at: thephone@microsoft.comThis e-mail address is being protected from spambots. You need JavaScript enabled to view it and Microsoft is apparently excited about being able to gain developers.

The bottom line is that Microsoft claims that they are committed to developers and will provide them with development kits, phones, tools, and training to make them successful. Microsoft claims they want these developers to get on board with Windows Phone 7.

If accurate and Microsoft has received 500 Emails with developers ready to move to Windows Phone 7, this could be a big help to Microsoft as they try to boost the number of applications available for the Windows Phone 7 platform.

Source: http://www.fudzilla.com/home/item/23816-webos-developers-move-to-windows-phone-7

 
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Posted by on August 25, 2011 in Windows Phone 7, WP7

 

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Microsoft granted patent for Metro UI on the Windows Phone


Microsoft is playing around the new Metro for implementation on different platforms — mobile, tablets, PC and game console.

Microsoft has been granted patent for the Metro User Interface by the US Patent and Trademark Office. This patent was filed under the name ‘Visual motion for user interface feedback’.

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Microsoft has been working to implement the Metro UI into Windows 8 and Xbox 360 in order to create a similar and synergised user experience between three platforms — Mobile, Tablets, Computer and Gaming Console. That is exactly what its rival Apple has been trying to achieve with the release of Mac OS X Lion and iOS 5 update.

The Metro UI in the Windows Phone 7 is aimed at a simple, fluid and easy to adept user interface. The design cues from the Metro UI will be implemented in the next major operating system update — Windows 8. Apart from that, even Xbox 360 and tablets will get some Metro UI styling so that the Xbox LIVE dashboard looks similar to the Games Hub on the Windows Phone device.

The patent application abstract states: “Aspects of a user interface that provides visual feedback in response to user input. For example, boundary effects are presented to provide visual cues to a user to indicate that a boundary in a movable user interface element (e.g., the end of a scrollable list) has been reached. As another example, parallax effects are presented in which multiple parallel or substantially parallel layers in a multi-layer user interface move at different rates, in response to user input. As another example, simulated inertia motion of UI elements is used to provide a more natural feel for touch input. Various combinations of features are described.”

Several inferences can be derived from this move by Microsoft and the most obvious one is prevention of any lawsuit debacles.

What is it in for consumers? Well, let us hope that the investment in the Metro UI patent doesn’t impact sale or shipping of any Microsoft products in future. If that happens, several opportunists will try to make the best of the situation and make quick cash via gray garage sales.

Metro UI on the Windows Phone is good but the experience will not be exactly the same across different platforms.

Source: http://www.themobileindian.com/news/2547_Microsoft-granted-patent-for-Metro-UI-on-the-Windows-Phone

 
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Posted by on August 25, 2011 in Microsoft, Windows 8

 

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Bing Offers Group Check-In App for Windows Phone 7


Microsoft’s Bing mobile search team launched a group check-in application called We’re In to play in the group communications space with Google, Facebook and others.

When it comes to socially oriented mobile applications, Facebook and Google (NASDAQ:GOOG) tend to be among the leaders in mind and market share.

Facebook just launched Facebook Messenger, and Google+ includes Hangouts and Huddle apps.

Microsoft wants to play there as well via Bing. The company launched We’re In, an application for Windows Phone 7 (WP7) smartphones that lets users invite their friends to share their location and post status updates.

While Foursquare, Facebook Places and Latitude offer check-in capabilities for individual users, We’re In is a group check-in application for friends who want to find each other within crowds. When invitees join, they agree to share their location with other Windows Phone 7 users via Bing Maps.

Users must provide their mobile phone numbers to sign up and then must pick friends or enter phone numbers from their WP7 contacts. The users then tell their friends what the plan is and how long they want to share location info for the proposed meet-up.

Invitees receive a text message with these details, and they may then use the app to join the person who invited them. Users of phones other than WP7, such as iPhone or Android handsets, needn’t worry about being left out.

Those users will also receive a text from We’re In and may join from the mobile Website via the invite. However, the Bing mobile team is also working to port We’re In as a native app for other platforms.

When friends join the We’re In meet-up, their locations surface on the Bing Map, with everyone who joined able to see everyone else’s location.

We’re In users may also update their status to let friends know that they’re on their way or are running late, among other details. We’re In’s People tab aggregates the status messages of everyone who has joined the meet-up.

Bing has decent privacy measures in place so that users aren’t letting themselves be tracked by friends all of the time. For example, when the invite expires, the shared location does as well. Users may also stop sharing their location info at any time by tapping “leave” on the People tab.

Group communications services are becoming increasingly popular. Skype, the VOIP company being acquired by Microsoft, has just purchased group messaging service GroupMe. Facebook purchased group chat specialist Beluga and launched a Facebook Messenger group chat application based on those company’s assets.

The Google+ social network launched with Hangouts for group videoconferencing and Huddle group messaging for handsets.

Clearly, Bing is eager to grab a piece of this action for its nascent WP7 platform. With a group check-in model, Bing has a fresh approach compared to those companies. Perhaps the app can eventually provide some rewards for users who check in to group meetings and places first.

It’s unclear whether the difference will appeal enough to users to boost user engagement, both of Bing’s mobile search and WP7.

Source: http://www.eweek.com/c/a/Messaging-and-Collaboration/Bing-Offers-Group-Checkin-App-for-Windows-Phone-7-355719/

 
 

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