RSS

Category Archives: Windows 7 Phone

Windows Phone 7 Update To Add IAP, Other Stuff


Windows Phone 7 has a serious amount of catching up to do both in market share and with apps if it wants to seriously compete with the iPhone and the App Store, but we’ve always seen the handheld as a promising contender. Part of that reason has to do with its Games Hub, which is essentially a mobile take on Xbox Live. It’s packed with promise, and Microsoft has continued to take the steps in the right direction. Today’s news is a good example of that: the next release of Windows Phone 7, Mango, will allow in-app purchases and add-on content. This is huge, as we all know free-to-play is a meaningful mobile model.

There’s more, of course. In the Fall-bound update, Microsoft will introduce badges that you can put on your avatar after earning certain achievements. Also, it’s bulking up its network support, cleaning up the UI in a significant way by introducing sensible views and blades, and it’s integrating a lot of Xbox Live “Extras” into the actual Hub. If you really want to dive into the nitty-gritty, this blog post and this earlier blog post on the Windows Phone Blog both break it all down pretty well, canned as it is.

https://i0.wp.com/toucharcade.com/wp-content/uploads/2011/08/7433.games_hub_newMSG_739AA11F.png

In addition to the former stuff, Microsoft has also announced a bunch of new games slated to hit the platform within the next few months. Most of them are unknown to us, but if you have a 360 or a Kinect, these two brands might ring a bell: Toy Soldiers and Kinectimals. Yeah, mobile versions of these titles are coming. Can you hear me shrugging? I’m shrugging.

It strikes me as weird that we’re still in a wait and watch stance on Windows Phone 7 a year or so out of release, but the platform still doesn’t feel as robust as Microsoft wants it to be. Updates like this, though, are definitely a sign of solid progress.

https://i1.wp.com/toucharcade.com/adp/uploaded_banners/100000_989902_263337.gif

Source: http://toucharcade.com/2011/08/17/windows-phone-7-update-to-add-iap-other-stuff/

 
Leave a comment

Posted by on August 19, 2011 in iPhone, Mango, Microsoft, Windows 7 Phone

 

Tags: , , , , , ,

Windows Phone Tango: Windows Phone 7 Update To Dance into our Near Future?


Currently, the latest buzz coming from Microsoft seems to revolve, or rather dance, around Tango. This is supposedly the new update for the Windows Phone 7 OS. As of now, all WP7 phones run on the stock build (soon to be upgraded to Mango) and though it is not sure whether the Tango release will be labeled as OS 7.5, it is certain that there will be one, perhaps two, such releases.

https://i0.wp.com/www.mobilebloom.com/images//2011/08/wptango.jpg

There hasn’t been any solid confirmation from Microsoft; not even a statement relating to the Tango release. There has also been no announcement, as usual, about future projects and codenames from the computing giant.

It is a known fact that the OS for Windows Phone 8 is termed Apollo and many are looking forward to it. With a design revamp in place, followed by a more streamlined kernel, mobile enthusiasts are looking forward to getting their hands dirty on the Apollo OS. However, the Tango release has come as a surprise to most in the industry.

While it is quite certain that Tango will be an OS update and next release, there is doubt about the update itself as to how much of a change it will mean. Microsoft has the habit of delivering major OS updates on a yearly basis; Apollo is to be in place in 2012 after Mango, released early 2011. Therefore, speculations leave Tango to be only a minor update.

Speculation is also building up about the extent of release of the Tango update. Some experts say that it will be an Asia exclusive release and there is a chance that this will be exclusively for Nokia and will go a long way in lowering the price of Windows OS phones from Nokia. With an affordable release, which Tango holds promise of, the Windows phones can definitely grasp the lower end of the market that Android phones are yet to reach, and which the iPhone will never reach.

Microsoft has also been in the news for a recent change in the handling of reins. Charlie Kindel, a Microsoft veteran and placed high up in the Windows Phone department has left the company to found a startup. The position has been filled by Matt Bencke. Whatever the Tango release will have or change, it is bound to make an impact and might even be the key for grabbing potential customers when Apollo is released next year.

Source: http://www.mobilebloom.com/windows-phone-tango-windows-phone-7-update-to-dance-into-our-near-future/222958/

 
Leave a comment

Posted by on August 18, 2011 in Microsoft, Windows 7 Phone, WP7

 

Tags: , , , , , ,

As Rebelling Developers Turn to Web Apps, Can Windows Phone Take Advantage of Apple’s Concessions in the App Economy?


Rather than succumb to Apple’s demands on sharing the spoils of in-app purchases, content and service providers are now turning to web apps to free themselves of the shackles of the iOS App Store. Playboy had done that in the past to get away from the content restriction of the App Store as the magazine’s flesh-tainted pages would be deemed unsuitable for minors, and just this week we’re seeing Walmart’s Vudu division bypassing a native iOS app to stream movie rentals to the iPad. Instead, the nation’s leading retailer is opting to go the way of the web app, leveraging iOS’s Safari browser to deliver the HTML5 streams. Additionally, Amazon.com is going the same route with its Kindle app, taking books and their pages to the cloud, and rendering them on a beautiful web-enabled browser near you, sans app.

Developer Dissatisfaction

As big name content providers are turning away from the famed App Store, which dominates consumer mind share and good old market share as far as having the most apps of any mobile platform, this leaves a big opportunity for rival OS-makers to capitalize on Apple’s mistakes as it learns how to handle the developer community that made it huge in the first place. However, is there even opportunity or room for rivals to leverage this golden opportunity?

https://i1.wp.com/cdn.gottabemobile.com/wp-content/uploads/mobile_web_apps.jpg

Web Apps May Be the Future, But Microsoft has the Most to Gain Today

In somewhat of an ironic twist, in the past I’ve called on Microsoft, RIM, HP, Nokia, and others to embrace web apps to break developers free of the iOS shackles in favor of broader platform compatibility. Essentially, with HTML 5, all of iOS’s rivals can pool together their market share to create a dominating presence that can rival the scale of iOS to make it profitable for developers to write for those platforms by utilizing a single web app. However, given recent turns of events, it seems that Apple is already pushing developers towards web apps–albeit unintentionally–and my position has since changed. Rather than pool together, Microsoft, which stands to gain the most, should go and poach developers that are now displeased with Apple.

Currently, with Apple being embroiled in bitter legal disputes with Android and its hardware partners, potentially banning the sales of hot Android devices, that platform has more important things to try to sort out than the app economy. Research in Motion’s migration between BlackBerry 7′s position as a stepping stone to a BlackBerry smartphone platform based on the QNX engine may find developers uneasy in this state of purgatory. Additionally, the platform’s schizophrenic juggle of BlackBerry App World apps and Android apps on the PlayBook tablet may be more confusing than needs to be. And given webOS’s rather lackluster debut on the TouchPad, perhaps the best platform to leverage Apple’s weakness here is Windows Phone 7, especially considering Nokia’s huge weight behind the platform today.

Microsoft Has a Solid Past with Recruiting Content-Based Apps

Microsoft may be in the best position to come out ahead in the war of ecosystem as Apple tries to sort out its developer relationships. The company had been wise in the past by paying developers to create compelling apps to launch alongside Windows Phone 7 when that platform debuted a year ago. And to that end, we saw great content from Amazon’s Kindle to Netflix’s movie streaming to Zune for music. It’s only recently that Android is catching up with the breadth of professional, valuable content available for Windows Phone, and that’s saying something!
Microsoft Should Target Developers Displeased with Apple

By appeasing developers in areas where Apple had created the most hurt, Microsoft may finally be able to garner more apps for its Marketplace for Windows Phone 7. Though in order to do this, the company will have to prove to the developer community that with Nokia it will be able to achieve huge gains in market share to be worth developer time and effort in creating these apps. However, with Apple upsetting magazine publishers over subscription policies and app developers over revenue sharing for in-app purchases and linked stores, we’re beginning to see big cracks out of Apple’s minimalist glass facade. Now would be the time for Microsoft and rivals to pounce, but can they? iOS still commands huge market share and vast mind share, and it will definitely be hard to break developers away from a trusted platform.

Source: http://www.gottabemobile.com/2011/08/12/as-rebelling-developers-turn-to-web-apps-can-windows-phone-take-advantage-of-apples-concessions-in-the-app-economy/

 
 

Tags: , , , , , , , , , , ,

China loses partial access to Windows Phone 7 Marketplace, Great Firewall to be blamed?


https://i2.wp.com/www.blogcdn.com/www.engadget.com/media/2011/08/china-vpn-wp7-08082011.jpg

It’s a well-known fact that China’s Great Firewall isn’t particularly friendly with certain foreign online services, and sadly, it appears that we may now have a new victim joining the likes of Facebook, Twitter and, sometimes, Android Market. According to Windows Phone Sauce blogger Kane Gao, many Windows Phone 7 users in China have had limited access to the Marketplace over the last few days — they can’t download any app, but they can still browse content and receive update notifications.

While Microsoft’s service has yet to go live in China, Chinese users could still purchase apps by changing all of their profile location settings to the US. Alas, this trick is of no use now, though it’s unlikely that Microsoft’s the culprit here — it wouldn’t make sense to block genuine US users who are visiting China. Fortunately, Kane had no problem getting to the Marketplace via a US VPN, which is a big tell-tale sign showing that the Great Firewall has decided to barricade WP7’s very own app market. The reason? We’ll never know, and there’s no telling on whether this is a permanent ban, either. Nokia, being a big player in the country, sure hopes not.

Source: http://www.engadget.com/2011/08/08/china-loses-partial-access-to-windows-phone-7-marketplace-great/

 
Leave a comment

Posted by on August 11, 2011 in App, Windows 7 Phone, WP7

 

Tags: , , , , , ,

Windows Phones Down 38% Since ‘7’ Launch


Microsoft’s share of the smartphone market is plummeting at an alarming rate–so much so that the company’s last ditch effort to make an impact in mobility, Windows Phone 7, may be irrelevant by the time it manages to ship the much-anticipated Mango update and realize its partnership with Nokia later this year.

Data released Thursday by comScore shows that Microsoft’s average share of the U.S. smartphone OS market over the three months ended in June came in at just 5.8%, down from 7.5% from the three months ended in March, and down from 8% for the three months ended in January.

The last number represents the first, full three-month period, as measured by Comscore, in which Windows Phone 7 devices were available–meaning Microsoft’s share of the smartphone market has fallen 38% (from 8% to 5.8%) since the Windows Phone 7 launch. That’s doubly troubling for Redmond, because the numbers also include Windows Mobile devices that are still in use. Actual sales are difficult to measure as Microsoft does not release such data.

https://i2.wp.com/twimgs.com/informationweek/galleries/automated/643/3-Samsung-Focus-mango_tn2.jpg

Windows Phone 7 devices first became available from a range of manufacturers, including Samsung, HTC, LG, and Dell on Nov. 8, 2010, on the AT&T and T-Mobile networks. Sprint and Verizon subsequently picked up the platform.

The question is for how much longer handset makers and carriers will consider it worth supporting Windows Phone 7. Microsoft’s mobile market share has been declining at a compound rate of about 5% per month for the past six months. At that pace, its overall share may be be hovering around just 4% by the end of the year.

Meanwhile, rival Google is on track to dominate smartphones. Android devices held 40% of the market as of the end of June, according to Comscore. Apple’s share came in at 26.6%, while RIM’s share, also in decline, fell to 23.4%.

Microsoft is hoping to gain some ground when it introduces an updated version of Windows Phone 7, dubbed Mango, later this year. Mango adds 500 new features to the platform, including multitasking and hardware-accelerated Web browsing through Internet Explorer 9, according to Microsoft.

Mango’s debut should also coincide with the arrival of the first Nokia phones running Windows Phone 7, though Microsoft has yet to provide precise arrival dates for Mango or Nokia phones. Under a partnership announced last year, the Finnish phone maker is transitioning its entire smartphone line to Microsoft’s mobile OS.

Whether Windows Phone 7 is a legitimate player in the market by the time that happens remains to be seen. The current numbers suggest otherwise.

Source: http://www.informationweek.com/news/windows/microsoft_news/231300314

 
Leave a comment

Posted by on August 9, 2011 in Microsoft, Nokia, Windows 7 Phone

 

Tags: , , , , ,

Groupme 3.0 hits 90 countries, Windows Phone 7 users


https://i0.wp.com/static.intomobile.com/wp-content/uploads/2011/08/groupme-iphone.png

Group messaging service Groupme, which we’ve already covered in the past (heck we even spent few minutes interviewing co-founder Jared Hecht), has been updated and released in 90 countries. In addition, Windows Phone 7 is now also on the list of supported platforms, allowing Microsoft’s early adopters to join the conversation.

In addition, version 3.0 also brings support for “Questions,” which are envisioned to spark the conversation, help users plan their night out, find out what’s good in some restaurant, and so on. You can either direct a question to a few people or an entire group, or even post it to Twitter and Facebook and let the world respond. At the moment, questions are supported on the iPhone, Android, and Groupme’s website, with more platforms coming soon.

Direct Messaging is also included in this release, for those instances when you don’t need to say it to the whole group. Moreover, thanks to the web chat support, now you will be able to chat with your group from a comfort of your PC or Mac, relying on the full keyboard to keep the conversation rolling faster.

Like it? Search for Groupme in the app store you use or visit Groupme’s website and take it from there.

Source: http://www.intomobile.com/2011/08/03/groupme-30-hits-90-countries-windows-phone-7-users/

 
Leave a comment

Posted by on August 5, 2011 in Android, Facebook, iPhone, Windows 7 Phone

 

Tags: , , , , , ,

Microsoft has strong quarter, no thanks to Windows Phone 7


Microsoft just posted some strong numbers for its fourth quarter with $17.37 billion in revenue and $5.87 billion in profit but don’t look for Windows Phone 7 to be a major contributor.

In its official release, the company only mentions Windows Phone a couple of times and these are generally not very positive. One mention says it had increased sales and marketing expenses trying to get this thing out there. While the Entertainment & Device division great by 30 percent for the quarter, that’s all on the Xbox and the Kinnect.

https://i2.wp.com/static.intomobile.com/wp-content/uploads/2011/07/wp71.jpg

We’re still waiting to hear on some solid numbers of Windows Phone adopters and that may come in the conference call. The last we heard was over 1.5 million but that was months ago and you would hope those numbers have increased greatly.

Even Microsoft CEO Steve Ballmer admits that sales are small but there is still hope for Microsoft in the mobile game with Windows Phone. The Nokia partnership should begin to bear fruit by the end of the year with things really picking up in 2012. Judging by Nokia’s earnings earlier today, both companies will need this to be a hit.

The company is also preparing Windows Phone Mango and this update should bring the platform on par with the competition. There are also a bunch of cool Windows Phone Mango handsets to look forward to.

Source: http://www.intomobile.com/2011/07/21/microsoft-has-strong-quarter-no-thanks-windows-phone-7/

 
Leave a comment

Posted by on July 22, 2011 in Windows 7 Phone

 

Tags: , , ,