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Nokia revamping Navteq as social location platform

Nokia (NYSE:NOK) is at work on a massive overhaul of its Navteq navigation and location-based solutions unit that will reposition the platform to target social location-enabled applications, services and developer tools. An internal memo obtained by Phone Scoop indicates that effective May 1, Nokia EVP Tero Ojanpera and Navteq CEO Larry Kaplan will commence work on a new business unit that consolidates all of Nokia’s location assets designed to deliver differentiated geo-specific social services as well as hyper-local mobile advertising services for brands and merchants.

Nokia and Navteq will target Nokia devices (including future smartphones running Microsoft’s [NASDAQ:MSFT]’s Windows Phone 7 operating system) and also will “focus on horizontal services that target Nokia devices, and beyond Nokia devices, including the ongoing availability of Navteq data to all its B2B partners.”

The report adds that many of Nokia and Navteq’s respective sub-units are to be transferred and/or shifted to new teams in conjunction with the platform revamp, with most falling under Nokia’s new Mobile Phones Business Unit.

Nokia acquired Navteq for $8.1 billion in late 2007, building out the platform’s navigation services with subsequent purchases like 3D urban modeling software developer PixelActive and crowdsourced traffic alert solutions provider Trapster.

Earlier this year, Nokia announced it will embrace Windows Phone 7 mobile operating system as its primary smartphone platform, teaming with Microsoft to forge a worldwide mobile ecosystem integrating their respective assets–for example, Microsoft’s Bing engine will power search across Nokia devices and services, and Microsoft assets like Bing and AdCenter will incorporate the Nokia Maps solution. The companies are slated to begin shipping Windows Phone-powered Nokia devices in 2012.


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Posted by on April 29, 2011 in Bing, Nokia


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