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Windows Phone 7 reaches 30,000 app milestone


It may have had some pretty major snags so far, but developers are still willing to rally behind Windows Phone 7.

No doubt Microsoft has been flexing its muscles with the countless developers it was worked with on Windows computer programs before, but nevertheless, the number of apps available for the company’s big push to the mobile market is impressive.

After just around eight months, there are now 30,000 apps in the Windows Phone marketplace, according to a post on the Windows Phone Developer Blog.

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That puts it in line with the rate of app growth on the iPhone, way back in the day, and it signifies a rate of two times what Android saw in its first eight months on the market.

Where Windows Phone has the strongest potential and arguably the most unique competitive advantage is in gaming. Because of its integration with Xbox Live, players are able to socialize and connect with their mobile games on Windows Phone in a way that just simply isn’t possible on the iPhone or Android.

Microsoft will soon be releasing the huge, sweeping “Mango” update headed to Windows Phone, saying it could revolutionize the way the world interacts with their smartphones.

Among the changes are shying away from the traditional “download a million apps and use them independently” mindset, and instead incorporate all of the most popular apps into the software of the phone itself. So, wanna check movie times? How about that train schedule? What’s in my Netflix queue? Microsoft wants all of these kinds of questions to be answered in the same, universal navigation of the device.

That update is coming later this year, which could be a reason for why consumers are shying away from buying a Windows Phone device today.

But it’s not exactly like everything was smooth sailing before the update was announced. In fact, Microsoft had a devil of a time rolling out a very minor update at the beginning of 2011. It took months of delays, apologies, and unmet rollout promises before Microsoft was finally able to deliver that.

Additionally, the company completely failed on its marketing message, hitting on features that were already commonplace on Android and the iPhone, making Microsoft seem way out of touch, instead of focusing on what actually made WP7 unique and special.

All that being said, however, there is one other huge thing in Microsoft’s favor – the newly minted alliance with Nokia. By next year, there will be numerous new handsets from Nokia, which has faltered lately because of its rigid software but has always been admired for its design and manufacturing of hardware, running on Windows Phone software.

In other words, there are a lot of huge changes coming to Windows Phone, but the question on everyone’s mind is whether or not Microsoft has already sealed its own fate with its poor handling of the operating system so far. Only time will tell.

Soure: http://www.tgdaily.com/mobility-brief/58068-windows-phone-7-reaches-30000-app-milestone

 
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Posted by on August 26, 2011 in Microsoft, Windows Phone 7, WP7, Xbox Live

 

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As Rebelling Developers Turn to Web Apps, Can Windows Phone Take Advantage of Apple’s Concessions in the App Economy?


Rather than succumb to Apple’s demands on sharing the spoils of in-app purchases, content and service providers are now turning to web apps to free themselves of the shackles of the iOS App Store. Playboy had done that in the past to get away from the content restriction of the App Store as the magazine’s flesh-tainted pages would be deemed unsuitable for minors, and just this week we’re seeing Walmart’s Vudu division bypassing a native iOS app to stream movie rentals to the iPad. Instead, the nation’s leading retailer is opting to go the way of the web app, leveraging iOS’s Safari browser to deliver the HTML5 streams. Additionally, Amazon.com is going the same route with its Kindle app, taking books and their pages to the cloud, and rendering them on a beautiful web-enabled browser near you, sans app.

Developer Dissatisfaction

As big name content providers are turning away from the famed App Store, which dominates consumer mind share and good old market share as far as having the most apps of any mobile platform, this leaves a big opportunity for rival OS-makers to capitalize on Apple’s mistakes as it learns how to handle the developer community that made it huge in the first place. However, is there even opportunity or room for rivals to leverage this golden opportunity?

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Web Apps May Be the Future, But Microsoft has the Most to Gain Today

In somewhat of an ironic twist, in the past I’ve called on Microsoft, RIM, HP, Nokia, and others to embrace web apps to break developers free of the iOS shackles in favor of broader platform compatibility. Essentially, with HTML 5, all of iOS’s rivals can pool together their market share to create a dominating presence that can rival the scale of iOS to make it profitable for developers to write for those platforms by utilizing a single web app. However, given recent turns of events, it seems that Apple is already pushing developers towards web apps–albeit unintentionally–and my position has since changed. Rather than pool together, Microsoft, which stands to gain the most, should go and poach developers that are now displeased with Apple.

Currently, with Apple being embroiled in bitter legal disputes with Android and its hardware partners, potentially banning the sales of hot Android devices, that platform has more important things to try to sort out than the app economy. Research in Motion’s migration between BlackBerry 7′s position as a stepping stone to a BlackBerry smartphone platform based on the QNX engine may find developers uneasy in this state of purgatory. Additionally, the platform’s schizophrenic juggle of BlackBerry App World apps and Android apps on the PlayBook tablet may be more confusing than needs to be. And given webOS’s rather lackluster debut on the TouchPad, perhaps the best platform to leverage Apple’s weakness here is Windows Phone 7, especially considering Nokia’s huge weight behind the platform today.

Microsoft Has a Solid Past with Recruiting Content-Based Apps

Microsoft may be in the best position to come out ahead in the war of ecosystem as Apple tries to sort out its developer relationships. The company had been wise in the past by paying developers to create compelling apps to launch alongside Windows Phone 7 when that platform debuted a year ago. And to that end, we saw great content from Amazon’s Kindle to Netflix’s movie streaming to Zune for music. It’s only recently that Android is catching up with the breadth of professional, valuable content available for Windows Phone, and that’s saying something!
Microsoft Should Target Developers Displeased with Apple

By appeasing developers in areas where Apple had created the most hurt, Microsoft may finally be able to garner more apps for its Marketplace for Windows Phone 7. Though in order to do this, the company will have to prove to the developer community that with Nokia it will be able to achieve huge gains in market share to be worth developer time and effort in creating these apps. However, with Apple upsetting magazine publishers over subscription policies and app developers over revenue sharing for in-app purchases and linked stores, we’re beginning to see big cracks out of Apple’s minimalist glass facade. Now would be the time for Microsoft and rivals to pounce, but can they? iOS still commands huge market share and vast mind share, and it will definitely be hard to break developers away from a trusted platform.

Source: http://www.gottabemobile.com/2011/08/12/as-rebelling-developers-turn-to-web-apps-can-windows-phone-take-advantage-of-apples-concessions-in-the-app-economy/

 
 

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