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Verizon Chief: There’s Only Room For 3 Mobile OSes


One of the tech industry’s favorite parlor games is speculating about what company will have the third-largest smartphone OS in the coming years behind Android and iOS.

Hairs tend to split between RIM’s BlackBerry, the ailing, but third-largest platform, and Microsoft’s Windows Phone 7, the minuscule new player with almost nowhere to go but up. In August, comScore reported that Windows Phone had 5.7 percent of the U.S. smartphone market, compared to 41.8 percent on Android, 27 percent on iOS, and 21.7 percent on RIM. However, RIM’s market share has been on a continuous decline for months, while Windows Phone has grown at a snail-like pace.

Cell phone operators aren’t taking sides, but clearly see only three major operating systems in the future. According to InformationWeek, Verizon Communications CEO Lowell McAdam thinks a tri-partate could form within a year.

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“The carriers are beginning to coalesce around the need for a third ecosystem,” McAdam said during a talk at the Goldman Sachs Communacopia conference. “Over the next 12 months I think it will coalesce and you will start to see one emerge as a legitimate third ecosystem.”

RIM’s disheartening third quarter earnings report sparked RIM obituaries and sent its stock plunging, but is the platform really doomed to go the way of Palm? Not necessarily; PCMag’s Sascha Segan offers the Canadian company Five Steps Back to BlackBerry Success.

Earlier this month Verizon, Sprint, AT&T, and U.S. Cellular released the first slew of smartphones based on BlackBerry 7 OS, the latest revision of BlackBerry’s operating system before the company migrates fully to a ground-up OS called QNX.

But RIM users also aren’t as loyal as before, especially as companies begin allowing employees to use more than just BlackBerrys at work (a concept known as Bring Your Own Device, aka BYOD). On Friday, UBS Research, via GigaOm, reported that retention for RIM devices dropped from 62 percent to 33 percent in the last 18 months.

Earlier, NPD also said Windows Phone was the platform to beat.

Furthermore RIM hasn’t announced any other major new smartphones or OS revamps for the rest of 2011; Microsoft is gearing up to launch its first major OS revamp, Windows Phone 7.5 Mango, and a slew of supported smartphones on AT&T.

Updated on Sept. 27, 4pm ET: The updated version of this story omits a part of Verizon CEO Lowell McAdam’s quote, originally reported by Information Week. McAdam did not identify which platform he believed would take third place behind Android and iOS.

For more from Sara, follow her on Twitter @sarapyin.

Source: http://www.pcmag.com/article2/0,2817,2393475,00.asp

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Posted by on September 30, 2011 in Android, Blackberry, iOS, Microsoft, Windows Phone 7

 

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As Rebelling Developers Turn to Web Apps, Can Windows Phone Take Advantage of Apple’s Concessions in the App Economy?


Rather than succumb to Apple’s demands on sharing the spoils of in-app purchases, content and service providers are now turning to web apps to free themselves of the shackles of the iOS App Store. Playboy had done that in the past to get away from the content restriction of the App Store as the magazine’s flesh-tainted pages would be deemed unsuitable for minors, and just this week we’re seeing Walmart’s Vudu division bypassing a native iOS app to stream movie rentals to the iPad. Instead, the nation’s leading retailer is opting to go the way of the web app, leveraging iOS’s Safari browser to deliver the HTML5 streams. Additionally, Amazon.com is going the same route with its Kindle app, taking books and their pages to the cloud, and rendering them on a beautiful web-enabled browser near you, sans app.

Developer Dissatisfaction

As big name content providers are turning away from the famed App Store, which dominates consumer mind share and good old market share as far as having the most apps of any mobile platform, this leaves a big opportunity for rival OS-makers to capitalize on Apple’s mistakes as it learns how to handle the developer community that made it huge in the first place. However, is there even opportunity or room for rivals to leverage this golden opportunity?

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Web Apps May Be the Future, But Microsoft has the Most to Gain Today

In somewhat of an ironic twist, in the past I’ve called on Microsoft, RIM, HP, Nokia, and others to embrace web apps to break developers free of the iOS shackles in favor of broader platform compatibility. Essentially, with HTML 5, all of iOS’s rivals can pool together their market share to create a dominating presence that can rival the scale of iOS to make it profitable for developers to write for those platforms by utilizing a single web app. However, given recent turns of events, it seems that Apple is already pushing developers towards web apps–albeit unintentionally–and my position has since changed. Rather than pool together, Microsoft, which stands to gain the most, should go and poach developers that are now displeased with Apple.

Currently, with Apple being embroiled in bitter legal disputes with Android and its hardware partners, potentially banning the sales of hot Android devices, that platform has more important things to try to sort out than the app economy. Research in Motion’s migration between BlackBerry 7′s position as a stepping stone to a BlackBerry smartphone platform based on the QNX engine may find developers uneasy in this state of purgatory. Additionally, the platform’s schizophrenic juggle of BlackBerry App World apps and Android apps on the PlayBook tablet may be more confusing than needs to be. And given webOS’s rather lackluster debut on the TouchPad, perhaps the best platform to leverage Apple’s weakness here is Windows Phone 7, especially considering Nokia’s huge weight behind the platform today.

Microsoft Has a Solid Past with Recruiting Content-Based Apps

Microsoft may be in the best position to come out ahead in the war of ecosystem as Apple tries to sort out its developer relationships. The company had been wise in the past by paying developers to create compelling apps to launch alongside Windows Phone 7 when that platform debuted a year ago. And to that end, we saw great content from Amazon’s Kindle to Netflix’s movie streaming to Zune for music. It’s only recently that Android is catching up with the breadth of professional, valuable content available for Windows Phone, and that’s saying something!
Microsoft Should Target Developers Displeased with Apple

By appeasing developers in areas where Apple had created the most hurt, Microsoft may finally be able to garner more apps for its Marketplace for Windows Phone 7. Though in order to do this, the company will have to prove to the developer community that with Nokia it will be able to achieve huge gains in market share to be worth developer time and effort in creating these apps. However, with Apple upsetting magazine publishers over subscription policies and app developers over revenue sharing for in-app purchases and linked stores, we’re beginning to see big cracks out of Apple’s minimalist glass facade. Now would be the time for Microsoft and rivals to pounce, but can they? iOS still commands huge market share and vast mind share, and it will definitely be hard to break developers away from a trusted platform.

Source: http://www.gottabemobile.com/2011/08/12/as-rebelling-developers-turn-to-web-apps-can-windows-phone-take-advantage-of-apples-concessions-in-the-app-economy/

 
 

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Microsoft’s Windows Phone Lags iOS, Android In Consumers’ Eyes: Report


Microsoft’s Windows Phone 7 is running behind Apple’s iOS, Android and RIM as a desired smartphone for consumers, says a new Nielsen Company research note. Read the rest of this entry »

 
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Posted by on April 29, 2011 in Android, Apple, Windows 7 Phone

 

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Windows Phone 7 to overtake iPhone, says Gartner


Gartner is projecting that by 2015, Windows Mobile will be the second most popular smartphone operating system, after Android. This will put it ahead of both Apple’s iOS and RIM’s BlackBerry. Read the rest of this entry »

 
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Posted by on April 11, 2011 in Nokia, Windows Phone

 

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Android leaps beyond RIM to take top spot in US market


ComScore did not indicate whether the Microsoft handsets included in the survey were running Windows Mobile, Windows Phone 7, or both. Read the rest of this entry »

 
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Posted by on March 10, 2011 in Android, Microsoft, Mobile, Smartphone

 

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